Information

Online banking has just got more secure with the new HSBC secure key.

I was asked to produce a series of images for HSBC’s latest campaign to illustrate the ‘Evolution of Security’.

Each object was fully constructed by myself in 3D from photographic reference. I then went on to texture, shade, light and render each image at around 10,000 pixels as the final images were to be shown on a billboard display at HSBC’s London headquarters and throughout the UK inside branches.

I used a combination of 3ds Max, Vray and Photoshop.

Credits

Client: HSBC

Agency: JWT

Production Company: Happy Finish

3D Lead Artist: Ben Robins

Retouching: Christopher Peabody