Information

A selection of animations from the Fiat UK Virtual Showroom & Online Configurator.

I was mainly responsible for the animation, lighting, texturing, shader creation, compositing, rendering and re-touching. The cars used were supplied CAD data which required optimization to maximize reliability in rendering.

You can view the virtual showroom here.

Rendered in 3ds Max and VRay, all post work in After Effects and Photoshop.

Credits

Client: Fiat

Agency: AKQA

Production Company: RealtimeUK

Creative Director: Chris Williams

3D Lead Artists: Ben Robins, Jon Clayton