Information

This was a series of images produced at RealtimeUK for the launch of the Fiat 500 and 500c ‘ByDiesel’ series.. You can view them all here

This was a bit of a team effort really, various artists have had a hand in the project at different stages due to other project commitments going through the studio at the time..

The warehouse environment was modelled and textured by one artist, the environment was lit by another artist and some of the car elements were rendered by another..

I was basically responsible for bringing the elements together in Photoshop and retouching the cars and environment to the clients specifications.. I also produced the configurator elements..

Credits

Client: Fiat

Agency: AKQA

Production Company: RealtimeUK

Creative Director: Chris Williams

3D Artists: Ben Robins, Sion Chaisty, Jon Clayton, Jason Clews